Africa Insights Research is an independent market research consulting firm that provides pragmatic forward-thinking advice to companies and organizations. Specializing in both Qualitative and Quantitative methodologies we are able to encompass all your needs from a fieldwork point of view. We are there to deliver insights extracted from key decision makers with the power to drive change by building on a solid understanding of your business and culture. Africa Insights is synonymous with quality research and reporting that provides insightful and actionable recommendations on every occasion. We are a different kind of research firm, achieving unparalleled efficiency and accuracy with complete in-house resources being among the many advantages we offer our clients. Our reputation for excellent quality control continues to garner many repeat clients along with new ones .We creates the future, not predicting it. Why Work with AIR • We understand the local/regional market dynamics • Full service agencyReliable, actionable insights • We provide guidance through a hands –on • Integrity,Respect,honesty and flexibility • We work with clients to form long –term symbiotic partnerships • We don’t believe in one-six fits all products and we do not offer any • We are passionate about our clients businesses • We are a team of energetic men and women with significant years of experience in the research. • True partnership in every aspect of the research • Actionable results for strategic decision making and developing tactical tools • 100% commitment to quality, accuracy and thoroughness at every stage of the research process Expertise We pride ourselves on building and sharing expertise in order to create success for our clients and our people. Our passion for continuously expanding our knowledge base enables us to take a fresh and imaginative approach to everything we do. Our Team Our team works seamlessly to bring this diversity to each client project with a keen emphasis on high quality service, showcasing why we are one of the fastest growing research agency. When you work with us, you will experience an entrepreneurial atmosphere, collaborating with dedicated researchers, strategists and industry thought leaders. The support doesn’t end when the report is written or the presentation is delivered. We are available to help you further understand, disseminate and apply study results. The diverse background of members of AIR – researchers, statisticians, ethnographers, social media experts, and management consultants – makes AIR Team truly agile in terms of answering your crucial business questions. Expertise We pride ourselves on building and sharing expertise in order to create success for our clients and our people. Our passion for continuously expanding our knowledge base enables us to take a fresh and imaginative approach to everything we do. Field Quality Control We work outside and beyond conventional methodologies and embrace all information sources, to ensure every nugget of knowledge is unearthed, every reality is accounted for, and accommodated. Our field management consists of national/Country Managers, Supervisors, Team leaders and experienced field Interviewers across all markets. • Translations of survey instruments into relevant vernacular languages • Briefing interviewers • Piloting the questionnaire • Debriefing • Data collection • Accompaniments 10% • Back checks/Validations 25% • Spot checks 15% • When feasible ,GPS devices are utilized to collect coordinates • Quality Checking (QC) 100% • Tabulations • Double data entry process • Reporting Explore our services Industrial Expertise • Advertising & Public Relations • Industrial Products • Automotive & Transportation • Business Services • FMCGs • Education • Energy & Petroleum • Financial Services • Government & Public Affairs • Healthcare • Media & Entertainment • Non-Profit • Restaurants/Retail • Shipping & Freight • Sports • Technology • Telecommunications • Travel & Hospitality • Utilities & Power Generation Capabilities/ solutions • mail & telephone surveys • Customer satisfaction studies • Customer loyalty studies • Advertising awareness, testing & tracking studies • Brand health, equity assessment & tracking studies • Product usage, design and concept development studies • Usage, attitude & preferences • Price sensitivity, elasticity, testing & tracking studies • Public/Political opinion polls • Market segmentation studies • Face-to-face focus groups • Online surveys • Mall intercept surveys • Business-to-Business Research • Image surveys • Psychographic Surveys • Distribution /Site Location • Employee & Customer Loyalty Data Collection & Fieldwork • In-person • Mall/Hall intercept • Street intercept • Pre-recruit • On-site, event and in-store • Consumer • Executive • B2B • Medical offices • Health care clinics • Telephone • Online surveys • (DAR) Day-After recall • In- home • CLT • Baseline & impact surveys Countries coverage • Zimbabwe • Angola • Malawi • Mozambique • Kenya • Nigeria • Ethiopia • Ivory Coast • Democratic Republic of Congo • Ghana • Botswana • South Africa • Namibia • Zambia • Tanzania

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